Loyalty Club Card is a WEB based customer loyalty management system. It enables the retail chain marketing department to analyses and in combination with other tools to streamlines and models the consumer behavior of chain’s customers. The combination of the loyalty system with voucher management system and promotion management system represents a comprehensive and complete approach and a set of extensive tools for analysing, modeling and managing the consumer perception and behavior as well as for increasing the attractiveness of the retail chain among the customers.
• Educating the chain customers on loyalty;
• Attract new customers through appropriate programs;
• Increasing the chain sales;
• Modeling customer behavior;
• Customer attractiveness of the chain;
• Increased attractiveness of the commercial chain for marketing campaigns of suppliers;
• Improvement of margin and efficiency;
• Ability of the system to operate with retail chain partners;
The system has available a variety of ready for use customer loyalty programs. In the same time it allows designing the program very individually or developing a completely new loyalty program if required.
• Accumulation of purchasing points by various schemes and by using different thresholds and thresholds bonuses. Redeeming points against purchases of items;
• Accumulation of amounts in BGN for purchases with a card by defining different schemes for accumulation. Using the accumulated points for purchasing items in the chain.
• Direct discounts by activation of a respective condition;
• Promotions for cardholders;
• Issuing vouchers for cardholders upon activation of defined conditions .